When Art Meets Advertising At The Edge Of The World

Recreating First Ascent Of The Matterhorn

Recreating The First Ascent Of The Matterhorn. Source: Robert Boesch

The Matterhorn, one of the tallest mountains in the Alps, has claimed over 500 lives since it was first surmounted in 1865. Swiss photographer Robert Boesch teamed up with Swiss mountaineering company Mammut to scale the monster mountain and create these incredible images, both to promote the company and to display the staggering beauty of this natural behemoth.

Climbers On Spire In Swiss Alps.

Climbers On Spire In Swiss Alps. Source: Robert Boesch

Running Through The Alps

Running Through The Alps. Source: Robert Boesch

The Matterhorn inspired awe and terror in early alpinists due to its towering, sharp peak: most climbers avoided the mountain simply because of its menacing appearance. The first team to finally ascend the mountain lost four climbers on the way back down: tethered together, the climbers fell 5,000 feet into the glaciers at the feared mountain’s base. Despite the tragedy, it was seen as a success in the eyes of their peak-hungry expedition leader, Edward Whymper: Matterhorn had been conquered.

World Map On The Swiss Alps

World Map On The Swiss Alps. Source: Robert Boesch

At the Top of the Peak

At The Top Of The Peak. Source: Robert Boesch

Mammut is a Swiss-based apparel company specializing in outdoor sports and mountaineering. These photos were taken as a part of the “Testevent”: 150 expert climbers from all over the world gathered to tackle some of Europe’s harshest climates. As an added bonus, Mammut got some pretty incredible press.

Climbers Form An "X" On The Matterhorn

Climbers Form An “X” On The Matterhorn. Source: Robert Boesch

Climbers form an arrow on the Matterhorn.

Climbers Form An Arrow On The Matterhorn. Source: Robert Boesch

Climbers took the same route as the historic first ascent of the mountain, illuminating their way by the warm and unnatural glow of red headlamps. Each photo was delicately posed and carefully photographed while the mountaineers themselves dangled on the edge of the world: the result is artful and awe-inspiring.

Climbers suspended from cliff on the Matterhorn.

Climbers Suspended From Cliff On The Matterhorn. Source: Robert Boesch

Climbers circle on Matterhorn cliff.

Climbers Circle On Matterhorn Cliff. Source: Robert Boesch

Sleeping Climbers Huddled On Matterhorn

Sleeping Climbers Huddled On Matterhorn. Source: Robert Boesch

Swiss photographer Robert Boesch is responsible for these meticulously posed images, each taking a staggering amount of manpower and precision to create. Often, the climbers had to be awake and climbing hours before daylight to get into the perfect position and lighting for the shot. We think the effort was well worth it.

Skiing in the Alps

Skiing In The Alps. Source: Robert Boesch

Atop A Rock Formation, Swiss Alps

Atop A Rock Formation, Swiss Alps. Source: Robert Boesch

Chain of climbers on the Matterhorn

Chain of Climbers, Matterhorn. Source: Robert Boesch

Chris Altman
Chris Altman is a freelancing writer and artist based out of Brooklyn, NY.
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