New CoverGirl Spokesperson A Hijab-Wearing Muslim

"I can still be married and a mom and do whatever the hell I want – my scarf isn’t going to stop me."



Last month, CoverGirl wowed the world when it introduced its first CoverBoy. Now, it seems they’ve done it again with their latest spokesperson, a hijab-wearing Muslim.

CoverGirl has chosen YouTube star Nura Afia as the newest brand ambassador for their makeup line. She will appear in advertisements wearing a hijab as she helps the U.S. cosmetics giant promote their message. The beauty blogger and practicing Muslim is just one of a diverse group of spokespeople, which include Katy Perry and Sofia Vergara.

“I hope [this campaign] will show Muslim women that brands care about us as consumers and we’re important, especially hijabis,” Afia told Refinery29. “[We] can be featured on TV, [we] can be featured on billboards in Times Square. [We] can be represented.”

Afia went on to explain how she never thought that “Muslim women [would be] represented on such a large scale” like this, and that she grew up insecure about wearing a hijab because there was a lack of headscarf-toting role models.

According to The Guardian, Afia began her career as a beauty blogger while breastfeeding her daughter. She was watching YouTube videos and realized that the cosmetic blog-o-sphere completely underrepresented hijab-wearing women.

So, she decided to make her own tutorials, because in her own words, “I wanted to show people that I can still be married and a mom and do whatever the hell I want – my scarf isn’t going to stop me.”

Afia is one of the few women who have or will act as a spokesperson for a major American brand while wearing a hijab. Only a few major American brands have shown women wearing a hijab in their advertisements.

Swedish clothing chain H&M released a campaign with hijab-wearing model Mariah Idrissi last year, and designer Anniesa Hasibuan held the first runway show for hijab-wearing models this past September. Last month, Noor Tagouri, a Muslim American journalist, became the first hijab-wearing woman Playboy has ever featured in their magazine.


Next, read about CoverGirl’s first CoverBoy, before checking out these seven women who have absolutely mastered makeup.

Michael Gardiner
Based in NYC. Tips and Hints: [email protected]
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