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Failed Products: Adult Baby Food, Purple Ketchup, And Other Fabulous Flops

Failed Products Ayds

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Tucked away in Ann Arbor, Michigan is NewProductWorks (NPW). Affiliated with global market research consultants GfK, NPW has a stock of about 120,000 different products across 350 categories. There is just about one of everything crammed onto the shelves. For this reason, companies and individuals looking to create and market a new product will pay a hefty sum to visit, explore, and study the products that succeeded–and those that didn’t. NPW has been given the nickname “the Museum of Failed Products,” and considering that, depending on the industry, as much as 50% of new products fail, that nickname is dead-on.

GfK Executive Vice President of Market Opportunities and Innovation Elliot Rossen told CBS News that when people design a new product, they are asking themselves, “How can we change the world? How can we change people’s lives and the way people work?” However, sometimes, the world was not looking for that particular change.

These eight astounding fiascos top the list of failed products:

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Sliced And Stacked: A Brief History Of The Sandwich

Sandwich History PBJ

Image Source: CNN/Jim Nowak

Despite all of our worldly excesses, the sandwich is proof that at our core, people are pragmatic. Before the term “sandwich” was coined, this portable food was simply called “meat on bread,” which frankly doesn’t have quite the same ring to it. Hot or cold, savory or sweet, finger-food or foot-long, this layered culinary staple isn’t leaving the world’s collective menu anytime soon. In honor of National Sandwich day, November 3rd, here’s a look at how the history of the sandwich stacks up:

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The GMO Foods Controversy: What It Is And Why It’s All Wrong

Gmo Foods Corn

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Genetically modified organisms, or GMOs, have been looming over the public as one of the prominent evils of the United States’ food industry for over two decades. The first green light for production of a genetically modified crop, Calgene’s Flavr Savr tomato, was given by the US Department of Agriculture in 1994. That same year, the Food and Drug Administration declared that genetically modified foods are “not inherently dangerous” and therefore require no special regulation.

But, in an effort to get them off the shelves, those on the other side of this issue, such as the Organic Consumers Association and Greenpeace, have voiced strong concerns about the possible health effects, environmental impact, and harmful farming practices that they believe go hand in hand with GMO foods.

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