How does irradiated turkey, freeze-dried green beans, re-hydrated potatoes, thermostabilized yams, cobbler and liquid salt and pepper sound for a Thanksgiving feast? If you’re not into it, then perhaps you shouldn’t spend the November holiday on the International Space Station (ISS).
The issue of food waste has picked up some considerable buzz recently, and rightly so. The problem goes far beyond simply appreciating the food that is in front of you. In fact,…
Tucked away in Ann Arbor, Michigan is NewProductWorks (NPW). Affiliated with global market research consultants GfK, NPW has a stock of about 120,000 different products across 350 categories. There is just about one of everything crammed onto the shelves. For this reason, companies and individuals looking to create and market a new product will pay a hefty sum to visit, explore, and study the products that succeeded–and those that didn’t. NPW has been given the nickname “the Museum of Failed Products,” and considering that, depending on the industry, as much as 50% of new products fail, that nickname is dead-on.
GfK Executive Vice President of Market Opportunities and Innovation Elliot Rossen told CBS News that when people design a new product, they are asking themselves, “How can we change the world? How can we change people’s lives and the way people work?” However, sometimes, the world was not looking for that particular change.
These eight astounding fiascos top the list of failed products:
Despite all of our worldly excesses, the sandwich is proof that at our core, people are pragmatic. Before the term “sandwich” was coined, this portable food was simply called “meat on bread,” which frankly doesn’t have quite the same ring to it. Hot or cold, savory or sweet, finger-food or foot-long, this layered culinary staple isn’t leaving the world’s collective menu anytime soon. In honor of National Sandwich day, November 3rd, here’s a look at how the history of the sandwich stacks up: