One of the few truths in life is that you’re not always going to get it right on your first try. This is especially true when your goal is to become an international, multibillion dollar company. Countless businesses have risen and crumbled simply because they offered the wrong product and failed to see it. Others, however, learn to adapt. These companies did just that, and are now some of the biggest corporations in the world.
Today, The Gap is one of the largest apparel retailers in the world. In fact, for a while it was the largest and still has over 3,200 locations worldwide and employs 132,000 people. That’s a giant leap from the first Gap merchandise store, opened in 1969 in San Francisco by Donald and Doris Fisher. To be fair, the company didn’t need to do a complete 180 when it comes to its product lineup, but a little specialization. At first, The Gap sold an odd combination of Levi’s jeans and LP music records.