In case you had forgotten about Gangnam Style, allow us to remind you of it. The song went viral in the United States in 2012, but in truth Psy’s tune was just one of many carefully engineered Korean Pop — or K-pop — mega hits.
Not unlike pop music in the West, K-pop has an aesthetic, a formula and a flavor. The difference is that in South Korea, almost all of these young music moguls are managed by the same label–and from a very early age. As with the country’s design standards for other exports, even their pop music demands perfection.