The letter reads:
The urge to create is equally strong in all children. Boys and girls.
It’s imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship.
A lot of boys like dolls houses. They’re more human than spaceships. A lot of girls prefer spaceships. They’re more exciting than dolls houses.
The most important thing is to put the right material in their hands and let them create whatever appeals to them.
In the 1970s, LEGO began to market gender-neutral toys that encouraged creativity and the desire to create and build among all children. This short but eloquent note was included with a series of Lego dollhouses in 1974 and addressed to parents, emphasizing the importance of this message as well as parents’ crucial role in nourishing their children’s development.
Although LEGO has recently been scrutinized for manufacturing a line of toys specifically geared towards young girls, the company once expressed a progressive outlook on gender equality and bridging the gap between girls and boys.