The Mad Men Era: When Fashion Was Classy

The story of the 1960s may be best told by recounting moments of social and political upheaval, but at an aesthetic level, the decade can also be defined by its fashion. While wars raged and political parties fragmented, 1960s fashion soared through a golden age. Rising wages increased demand for clothing and high fashion — and the “Mad Men” and women who donned them while drinking and smoking at work are a testament to that:

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Mad Men Fashion Jackie Kennedy

FlickrThe decade’s first fashion icon was first lady Jackie Kennedy. Her style, consisting of pillbox hats, pastel suits, pearl necklaces, and boxy short jackets, fit right in with the professional woman’s office attire.

Mad Men Fashion Wards

FlickrAs of 1960, the average person bought less than 25 articles of clothing each year, compared to around 70 garments per year today.

Mad Men Fashion Brigitte

FlickrThe average American family spent roughly 10% of their income on fashion in the '60s, which would equate to about $4,000 a year in today’s economy. Now, an average family only spends around 3.5% of their income on clothes.

Budget Beauties

FlickrBack then about 95% of the clothing and accessories purchased in the U.S. were American-made. This stands in stark contrast to today's figure of 2%.

Mad Men Fashion Three Dresses

FlickrWomen that ventured into the workplace in the 1960s were typically expected to walk a fashion tightrope between professional looking attire and dresses with a sexy edge — all for the benefit of male coworkers, of course.

Mad Men Fashion Audrey Hepburn

WikipediaThe elegant style of Audrey Hepburn, especially as portrayed in "Breakfast at Tiffany’s," was hugely popular in the 1960s – and has never truly gone out of style. Her pixie hairdo, little black dress, and movie star sunglasses were a staple in any woman’s wardrobe.

Nylon Flower

WikimediaLeft: With clothes of this time boasting the idea that quality won out over quantity, it was a given that clothing was constructed to last. Even the most basic of garments featured luxurious details such as French seams and hand crafted buttons.

Right: The typical professional suit would run between $50 and $75 – quite the investment in the '60s economy, but worth it for the higher quality. Accessories were not only for the ladies, as the men’s suit would not be complete without his tie, pocket square, and cuff-links

Mad Men Fashion Enid Boulting

FlickrMany top designers hit their stride during the 1960s, some of which are still working in today’s fashion world. Names like Pierre Cardin, Pucci, Givenchy, and Yves Saint Laurent were designing the haute couture yearned after by women who wanted to live on the cutting edge of style.

Shoes Stockings

FlickrLeft: Blending comfort with understated style was of utmost importance to men, especially in the workplace.

Right: Pantyhose largely took the place of girdles upon their introduction in the 1960s - spurred by the increasing popularity of miniskirts. As it became unfashionable to see the tops of stockings worn with the shorter skirts, pantyhose became the obvious solution.


FlickrLeft: Women’s shoes tended toward a sensible, mid-height pump — sometimes referred to as a kitten heel. As the decade wore on, these styles gave way to flat knee boots, Mary Janes, and Dr. Scholl’s clogs by the late '60s.

Right: In the '60s, emphasis shifted from the waist to the bosom; nothing showed this off more than the introduction of the Maidenform bullet bra. The ‘Wonder Bra’ and push-up bras followed as the trend toward accentuation became the norm.


FlickrLeft: Left: More of an ‘everywoman’, Natalie Wood made being stylish look effortless, and many women strove to emulate her timeless, classic look.

Right: The sharp flannel or wool gray suits and spread collars that are now so immediately identified as the ‘Don Draper look’ were a true staple in the 1960s office.

Mad Men Fashion Office

FlickrThe classic American suit provided a masculine silhouette: wide cut in the chest and shoulder with a slightly tapered waist to complete the fit.

Mad Men Fashion Copier

FlickrAny pattern that varied too far from a solid color was deemed too busy for the workplace, and was thus considered casual wear. The line was usually drawn at a simple pinstripe; anything more would be out of place.

Mad Men Fashion Fedoras

FlickrMen also wore hats — and well. The fedora was a popular choice for the dapper 1960s man.

Mad Men Fashion Old Fashioned

FlickrAt home, the attire may have relaxed a bit from the professional vibe of the office, but the emphasis stayed on presenting oneself as well dressed as possible.

Sweater Loren

FlickrLeft: International star Sophia Loren served as an ideal of not only elegant style, but a beauty standard only a precious few could live up to.

Right: In the office, women were often encouraged to wear tight sweaters and high hemlines.

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Photo Of The Day: The First Look Inside King Tut’s Tomb

King Tut's Tomb

On February 16, 1923, archaeologists opened King Tut’s tomb for the first time. This is what they saw. Image Source: Wikimedia Commons

The world is fascinated with images of ancient Egypt, whether it’s in the form of countless movies about mummies or a classic photo of Louis Armstrong playing his trumpet in front of the Sphinx. It was on February 16, 1923, when the fabled King Tut’s tomb was opened, that Egyptian history first captured the imagination of the world.

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Photo Of The Day: See Abraham Lincoln Like Never Before — In Vivid, Rich Color

Colorized Photo Abraham Lincoln

February, 1865. Image Source: Dana R. Keller

With Donald Trump closing in on 1 million Instagram followers (both Hilary Clinton and Bernie Sanders are not too far behind) and The Washington Post dubbing this year’s presidential race “the first Instagram election,” it’s getting more and more difficult to think back to a time when photography didn’t hold tremendous power in politics.

Some 200 years ago (before photography even resembling that which we know today was invented), none of this was an issue. But by the mid-19th century, with photography still a novelty for most Americans, Abraham Lincoln swept in and took advantage of the nascent form.

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